Rob Goth

Vice President

Rob Goth brings decades of executive leadership and industry experience to his role as Vice President at GFI Digital. Throughout his career, he has built high-performing sales organizations, led successful business operations, and helped drive growth across multiple markets.

Rob studied Business Administration at Lincoln University before beginning his career in 1985 with Modern Business Systems in Jefferson City. He quickly advanced into sales leadership before being promoted to sales management in St. Louis. Following the formation of IKON Office Solutions, Rob served as Vice President of Sales for the Dallas market, leading one of the company's largest sales organizations.

In 2000, Rob founded Advanced Image Systems (AIS) in Jefferson City, building a successful office technology dealership that served customers throughout Central Missouri. Following GFI Digital's acquisition of AIS in 2011, Rob joined the company as Director of Sales. After retiring in 2015, he returned to GFI Digital in 2021 to continue supporting the company's growth and developing its sales organization.

As Vice President, Rob focuses on strategic initiatives, expansion into new markets, sales leadership, and strengthening GFI Digital's award-winning culture. His extensive industry knowledge, entrepreneurial experience, and commitment to developing people continue to make him a trusted leader throughout the organization.