Bruce Gibbs I President
St. Louis, Missouri
BRUCE GIBBS
President | St. Louis, Missouri
A Jefferson City, Missouri native, Bruce began his career at Modern Business Systems (MBS) a family business where his father and mentor—Hallie Gibbs—introduced him to the industry in which he found a passion for improving customer experiences. As a top performing account rep, he earned his way into sales management.
He transitioned through the acquisition of MBS to Alco Standard and eventually IKON, where he was challenged to grow a struggling branch. In the 1990s, after growing from 4 to 160 employees in Chicago, Bruce proved himself to be an industry leader. In 1999, he moved to St. Louis and started GFI Digital. In the first year, GFI had 4 employees and $1 million in revenue.
To date, GFI Digital is thriving with over 350 employees and $90+ million in revenue with growth upward of 10% annually. Bruce’s commitment to the industry and the markets we serve has afforded us numerous awards and accolades from our vendor partners and customers alike. Building on his early career experiences, Bruce has grown GFI Digital into a full-service office technology and IT solutions provider, serving businesses across Missouri and neighboring states. His leadership style emphasizes mentorship, collaboration, and hands-on involvement, ensuring that every client and employee experiences the same level of care and commitment.
Under Bruce’s guidance, GFI Digital has achieved significant growth, expanding from a small local team to multiple locations while maintaining a culture of accountability, teamwork, and excellence. The company has been recognized as a St. Louis Post-Dispatch Top Workplace, and Bruce takes pride in leading a team that consistently delivers innovative solutions for managed IT, unified communications, and office technology needs.
Beyond business, Bruce is deeply committed to the community. He supports initiatives in education, entrepreneurship, and local development, reflecting his belief that strong communities create stronger businesses. Outside of work, he enjoys fishing, spending time with family, and mentoring future leaders, passing on the lessons that shaped his own career.
Looking ahead, Bruce continues to focus on strategic growth, innovation, and exceptional customer service, ensuring GFI Digital remains a trusted partner for businesses navigating today’s evolving technology landscape. His vision combines cutting-edge solutions with a personal, people-first approach, keeping clients and employees at the heart of every decision.
