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President | St. Louis, Missouri

A Jefferson City, Missouri native, Bruce began his career at Modern Business Systems (MBS) a family business where his father and mentor—Hallie Gibbs—introduced him to the industry in which he found a passion for improving customer experiences.  As a top performing account rep, he earned his way into sales management.  He transitioned through the acquisition of MBS to Alco Standard and eventually IKON, where he was challenged to grow a struggling branch.  In the 1990s, after growing from 4 to 160 employees in Chicago, Bruce proved himself to be an industry leader.  In 1999, he moved to St. Louis and started GFI Digital.  In the first year, GFI had 4 employees and $1 million in revenue.  To date, GFI Digital is thriving with over 350 employees and $90+ million in revenue with growth upward of 10% annually.  Bruce’s commitment to the industry and the markets we serve has afforded us numerous awards and accolades from our vendor partners and customers alike.

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to develop and support our customers and employees through our commitment to service excellence

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